There are many aspects of a modern law practice that can be automated. We understand the needs of a growing law firm. Our General Manager holds a Juris Doctor degree, was Law Review Articles Editor, and practiced in a law firm environment for years. He will be working closely with you to ensure your law firm utilizes automation to reduce your costs and free up your staff while increasing revenue and productivity.
Law firms need to get word out to local people and businesses that they offer services in their particular practice area. Social media and Adwords ads that place interested potential clients into an information drop system educates the client before any personal contact is made.
Watch this 2 minute video–it shows you how a law firm can utilize marketing and sales automation to bring new clients into the practice.
There are many ways that a law firm can incorporate automation into its practice. Beyond marketing funnels and sales pipelines, think of all of the other tasks that can be automated in your law firm.
Watch this 2 minute video that explains how a law firm can automate its intake paperwork, or any other process, and save time and money:
How does automation work for your law firm? Here’s a helpful review by an attorney of how using Infusionsoft greatly increased his closing rates without any additional effort on his part:
My small law firm has used Infusionsoft for customer relations management [CRM], automatic followup marketing and delegation of attorney tasks since October of 2007. Infusionsoft works! Infusionsoft collects prospect information automatically from our website and does automatic follow up marketing over an extended period of time. Infusionsoft has paid off big time. The software has generated a tremendous amount of additional revenue for me and my law firm.
In my pre-Infusionsoft days, I did NO follow up marketing. For example, a lot of people who are interested in forming an Arizona limited liability company call or send me an email every day. Pre-Infusionsoft, I talked to the prospect on the phone and then manually sent the prospect a marketing email message that said why the prospect should hire me and that had a link to my online LLC formation agreement. That’s it. I never contacted the prospect again. No follow up and tons of lost business. I did not have a system in place to follow up with prospects.
Marketing gurus tell us that most of the time when a prospect contacts you the prospect is not ready to buy. That fact is why you need to get the prospects name and email and/or phone number so you can do follow up marketing to the prospect. If you do not do follow marketing the prospect will probably not remember you when the prospect is ready to buy.
Marketing gurus say you need an average of 7 – 9 touches before a prospect is ready to purchase. That is why follow up marketing is so important. The more often you follow up with a prospect you increase the possibility that the prospect will remember you and hire you when the prospect is ready to buy. Unfortunately for most people their day job interferes with follow up marketing to prospects.
I checked my Time Matters database on November 17, 2007, and found that I had sent and received over 1,400 email messages during the preceding 20 months, the subject of which was forming an Arizona LLC. I never followed up and pursued any of these 1,400 prospects for either LLC formation services or LLC operational related legal services. I lost a lot of business by not having a system that automates follow up marketing with prospects and clients.
Usually the hardest part of the sales puzzle is getting contact information from a prospect who is interested in your specific product or service. When you find that kind of prospect, you need to collect their name and email address and/or phone number and do follow up marketing. Now, thanks to Infusionsoft, my law firm has a system designed to collect lead information and do automatic followup marketing 24/7/365. . .
Infusionsoft’s automatic marketing system works for me and my firm because in 2011 I formed 522 limited liability companies. I have formed thousands of Arizona LLCs since.