What is Lead Nurturing?
Lead nurturing is a process of educating, engaging and establishing trust with your prospects with the objective of converting them into customers. This involves sending automated emails with personalized and value adding information over a period of time, and continuously measuring their level of interest, until you finally win the customer.
What you can do?
Automate.io allows you to schedule and send timely emails to your prospects. By connecting your email, CRM and marketing apps together, you can trigger email sequence based on prospect activity to nurture and score leads automatically.
Gather leads from various source – web forms, emails, social media. Log them into your CRM with rich profile data gathered from all the sources.
Create a Nurturing Process
Define your lead nurturing process visually with sequence of emails, delay and conditional logic to send the most appropriate and timely emails.
Start Nurturing Automatically
Start lead nurturing emails when some one fills a landing page form, when you mark them in your CRM or on prospect behavior automatically.
Automatically score leads in your CRM when they open and click email links. Monitor their interest level and focus on hot leads.